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MRMICHAEL RUIZ / SELECTED WORK

INDEPENDENT THINKING. WORKING SYSTEMS.

Michael RuizA world of work.

Product Engineer & Web Systems Developer

Products, websites, and a little space exploration. Step inside the things I build.

Explore my experience ↗
Earthmoon public website, captured September 7, 2026EarthmoonPitPulse public website, captured September 7, 2026PitPulseNorCal Carports public website, captured September 7, 2026NorCal Carports

Select a project below to explore the work.

Imagined Big Sur environment

Big Sur / Perspective

A California
state of mind.

I'm based in California. This imagined journey connects the landscapes around me with the things I build—from websites and products to the systems behind them.

Imagined San Francisco environment

San Francisco / The skills behind the work

Build the
experience.

Astro

Build fast, content-rich websites with interactive islands only where they remove friction.

React

Create guided calculators, configurators, intake flows, and responsive product interfaces.

TypeScript / JavaScript

Model pricing rules, validation, UI state, and integrations with maintainable application logic.

Next.js & OpenNext

Build full-stack React applications that can move from a mobile-first product interface to edge-deployed production routes.

Imagined Sacramento environment

Sacramento / Connected systems

Connect what
happens next.

REST APIs & Webhooks

Connect forms and applications to the systems that need to receive or act on their data.

CRM Data Mapping

Normalize customer inputs into useful CRM fields, statuses, ownership, and follow-up stages.

Cloudflare Pages & Workers

Deploy fast sites and serverless request handlers close to users without maintaining servers.

Email Marketing Platforms (Mailchimp, ActiveCampaign)

Build and send campaign and nurture emails — newsletters, promotions, and automated follow-up sequences — using platforms like Mailchimp and ActiveCampaign, separate from the transactional emails triggered directly from application code.

Imagined Los Angeles environment

Los Angeles / Marketing & customer journeys

Make the work
find its people.

Local Business SEO

Build service and location structures around how nearby customers actually search and evaluate providers.

Google Ads & PPC

Set up and manage paid search campaigns — keywords, ad copy, and landing-page alignment — so paid traffic reaches pages built to convert it.

Sales Funnels

Organize pages and follow-up around buyer questions, qualification, and the next useful action.

Social Media Marketing (Organic & Paid)

Run organic content and paid campaigns on Instagram and Facebook for client businesses, with UTM-tagged links and form-source tracking so submissions and calls can be attributed back to a specific post or campaign.

Imagined Big Sur environment

Big Sur / Reflection & refinement

Build faster.
Check the details.

AI-Assisted Development

Accelerate bounded development and content tasks while keeping validation and review explicit.

Structured Data Extraction

Convert inconsistent source material into predictable records for search, content, and operations.

Validation Pipelines

Check required fields, types, ranges, and business rules before information reaches production systems.

Browser Verification

Check fixes against the rendered site on real viewports so layout, interactions, and accessibility behavior match the code.

Experience that connects the dots.

Product development, client websites, marketing, sales, and business operations.

Full experience →

Web Developer & Lead Generation Specialist

Independent Consulting Practice · 2019 - Present

Built and supported 45+ production websites and business systems across 12+ industries.

Develop responsive websites that explain services clearly, address buyer questions, and convert visitors into qualified inquiries.

Astro · React · TypeScript · Cloudflare · REST APIs · Git · CRM Integrations

Product Engineer & Full-Stack Developer

Independent Product Development | PitPulse · 2026 - Present

Built a working vertical slice with paid entitlement flow, garage records, recalls, exports, reminder delivery, and 107 passing core product tests.

Design and build a paid vehicle-maintenance SaaS from domain model through a mobile-first PWA, authentication, subscription checkout, persistent records, and reminder delivery.

Next.js · React · TypeScript · PWA · Supabase · Postgres / RLS · Stripe · Cloudflare Workers · Resend

Sales Manager

NorCal Carports | Elk Grove, CA · 2021 - Present

Deep domain expertise in product pricing, structural requirements, and buyer objections directly informed the engineering of the NorCal Carports Quote Engine — a tool built to replace the manual quoting process I ran firsthand.

Manage the full sales process for residential and commercial steel-building customers — from initial inquiry through final close.

CRM · Consultative Sales · Estimating · Lead Qualification · B2B & Direct-to-Consumer

Frontend & Product Systems Developer

Long-Term Client Engagement | Production Web Platform · 2019 - Present

Replaced manual quoting steps with a faster production platform, sub-second page loads, and 98+ mobile Lighthouse scores.

Built the NorCal Carports pricing calculator, which powers dynamic website pricing and exports structured product data.

Astro · React · TypeScript · JavaScript · Cloudflare Workers · Cloudflare Pages · Payment APIs · CRM APIs

Automation & Integration Developer

Long-Term Client Engagement | Business Operations · 2017 - Present (Project Based / Ongoing Engagement)

Automated intake, validation, and routing across 15,000+ customer records, cutting lead response time from ~18 hours to under 2 minutes and removing roughly 12 hours/week of manual admin work.

Develop lead management, customer intake, estimating, and operational tracking tools.

REST APIs · Webhooks · CRM Integrations · Databases · Google Sheets API · Email APIs · Serverless Services

AI Workflow & Automation Developer

Independent Product Development · 2024 - Present

Cut repeat documentation and content-production work by roughly 85% (days to hours) through reusable tooling, schemas, and human-review steps.

Develop internal tools for research, documentation, content operations, and repeatable development tasks.

ChatGPT API · Claude API · Gemini API · JSON · Validation Pipelines · Internal Tools

Illustrated Michael Ruiz in a dark suit

Michael
Ruiz.

Product Engineer & Web Systems DeveloperRemote / California

Loadout

  • Product engineering
  • Web experiences
  • Business systems
  • Marketing & automation

From paid SaaS and domain-specific tools to fast websites, lead pipelines, and automation, I connect product decisions, frontend experience, data, and operations end to end.

Let's build what's next