Resume / 2026
Michael Ruiz
Web Developer & Automation Specialist
I build credible business websites, pricing tools, and intake systems that turn visitors into qualified leads.
Remote / California
Professional profile
Websites, Tools, and Connected Systems
I build websites, pricing and intake tools, and the systems that connect them — frontend development, technical SEO, API integrations, and workflow automation for service businesses.
01 / Frontend
Websites and interfaces
Responsive pages, semantic HTML, and performance work across production sites.
02 / Application
Pricing and intake tools
Calculators, quote flows, and multi-step forms for estimating and collecting project details.
03 / Systems
Integrations and automation
APIs, CRM and email workflows, and automation connecting forms to follow-up.
Selected results
$2M+
Direct sales generated through website lead pipelines.
45+
Production websites and business systems delivered.
12+
Industries served across consulting and client work.
Role alignment
Where this experience fits
My background is strongest in roles that combine customer-facing web development, integrations, and workflow automation.
Review role alignment- 01Front-End Developer
- 02Web Developer
- 03Web Application Developer
- 04Automation Developer
- 05Integration Developer
- 06Marketing Automation Specialist
Professional progression
How This Experience Built Up
Each stage added a practical discipline to the work: delivering under pressure, earning trust online, qualifying real opportunities, improving conversions, and connecting systems so good leads receive a useful response.
Early 2000s · Los Angeles
Recording Engineer
Delivered technical production for major artists, producers, and label stakeholders in deadline-driven studios, including a gold-record engineering credit for work with Jill Scott. Learned calm execution, client communication, scheduling, and accountable delivery under pressure.
2014 · Web & Search
Websites and Local SEO
Built websites for local businesses and learned how credibility, clear service information, and search visibility — alongside Google Ads and paid search campaigns — turn into phone calls and quote requests.
2019 · Sales Operations
Sales Manager — NorCal Carports
Managed the full residential and commercial sales process — qualifying leads, scoping structural requirements, preparing itemized estimates, and guiding buyers through permitting and snow-load considerations. The domain expertise gained here directly drove the design of the NorCal Carports Quote Engine.
Ecommerce Systems
Product Pages and Conversion Flows
Built and improved product pages, conversion flows, and content structures for ecommerce. Learned how merchandising, buyer confidence, and checkout friction affect customer acquisition.
Automation & AI
Connected, Repeatable Workflows
Applied APIs, automation, structured data, and AI-assisted development to reduce manual work, validate information, and turn proven processes into reliable workflows.
Current Work
End-to-End Lead Generation Systems
Builds websites, pricing tools, intake forms, CRM and email workflows, technical SEO, Cloudflare hosting, and follow-up automation as one connected business system.
Education & Credentials
Western Governors University 2014 – 2018
Bachelor of Science — Business Management & Marketing
CompTIA Project+ 2017
Project management fundamentals — scoping, scheduling, delivery, and stakeholder communication.
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