Michael Ruiz

Michael Ruiz

Product Engineer & Web Systems Developer

I build production web products and business systems that turn complex operations into clear customer experiences.

Remote / California

Product engineering for real-world systems

From paid SaaS and domain-specific tools to fast websites, lead pipelines, and automation, I connect product decisions, frontend experience, data, and operations end to end.

Products

Paid SaaS, PWAs, domain logic, authentication, subscriptions, and tested customer flows.

Web & growth

Fast websites and accessible interfaces that explain offers and create a clear next step.

Systems & automation

Pricing, intake, APIs, CRM, payments, data, and workflows that keep the work moving.

Proof from shipped work

A quick recruiter scan

107
Core PitPulse product tests passing.
$2M+
Direct sales through website lead pipelines.
45+
Production websites and business systems.
15K+
Customer records supported by automation.

Experience at a glance

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2019 - Present

Web Developer & Lead Generation Specialist

Independent Consulting Practice

Outcome: Built and supported 45+ production websites and business systems across 12+ industries.

2026 - Present

Product Engineer & Full-Stack Developer

Independent Product Development | PitPulse

Outcome: Built a working vertical slice with paid entitlement flow, garage records, recalls, exports, reminder delivery, and 107 passing core product tests.

2021 - Present

Sales Manager

NorCal Carports | Elk Grove, CA

Outcome: Deep domain expertise in product pricing, structural requirements, and buyer objections directly informed the engineering of the NorCal Carports Quote Engine — a tool built to replace the manual quoting process I ran firsthand.

A living skills record

As I keep learning and building, the skills directory records the tools, disciplines, and real-world applications behind the work.

Browse the skills directory